The Best Time of Your Life.100% Cotton.The Original.Easy Swaddling Helps Baby Sleep Safe and Sound.It's a SwaddleMe World. Why Swaddle. Swaddling helps reduce loose bedding in crib and helps keep baby safely on their back. Swaddling soothes baby by preventing them from startling awake SwaddleMe wings are adjustable for just the right fit on baby and keep even wiggly babies swaddled tight. Award Winning. iParenting Media Award Winner.WTS Toy Review - Five Star Certified.BabyTalk Editors' Choice.